Health Check

Health Check gives you a snapshot of how well Google can find, read, and index the pages on your site. It's the fastest way to spot pages that aren't showing up in search results — and figure out why.

What You'll Need

Before you can use Health Check, make sure:

1. Your website URL is set in Brand Core (Averi uses it to find your sitemap).
2. Google Search Console is connected in Settings → Integrations.
3. You've selected a Google Search Console property to track.

If any of these aren't in place yet, Health Check will walk you through what's missing when you open the tab.

Where to Find It

In the left sidebar under Foundations, click Sitemap. The Health Check tab is the default view.

At the top of the page you'll see a banner showing which domain Averi is tracking. If you need to switch to a different Google Search Console property, click Change.

How to Check Your Sitemap Health

Averi pulls your sitemap URLs automatically — you don't need to paste anything. To check how those pages are performing in Google's index, click Check indexing. Averi scans each URL against Google's index in the background, so you can close the page and come back later. Results appear automatically once the scan is done.

If new pages are added to your sitemap after your first scan, you'll see an alert letting you know how many pages haven't been checked yet. Click Check indexing again to scan the new ones.

Understanding Your Results

Once a scan completes, you'll see three summary cards at the top of the page.

Overall Health Score

A score from 0 to 100 that combines three factors:

• Indexing rate — the percentage of your pages that Google has indexed.
• Freshness — how recently Google checked your sitemaps (within the last 7 days is ideal).
• Errors and warnings — sitemap-level issues reported by Google Search Console.

The score falls into one of four labels:

• Excellent (90–100) — everything looks great.
• Good (70–89) — in solid shape with minor room for improvement.
• Needs Improvement (50–69) — some issues worth addressing.
• Poor Health (below 50) — significant issues that need attention.

Indexed Pages

Shows how many of your scanned pages are confirmed indexed by Google (e.g. 42 / 50), along with when the data was last refreshed.

Sitemaps Health

The percentage of your sitemaps that are free of errors. You'll see something like 2 of 3 healthy — meaning two of your three sitemaps have no issues reported by Google.

Sitemap Details

Below the score cards, the Sitemap Details section lists each sitemap individually. For every sitemap you'll see:

• The sitemap URL — click to view it directly.
• Discovered Pages — how many pages Google found in that sitemap.
• Status badge — Healthy, an error or warning count, Pending (Google is still processing it), or Couldn't fetch (Google wasn't able to read it).
• Submitted and Last checked dates.

If Averi detects sitemaps for both the www and non-www version of your domain, you'll see a warning: Multiple sitemaps detected for the same domain. Submitting sitemaps for only your canonical domain (the one version of your URL you want Google to use) avoids duplicate content issues.

Pages Not Indexed

If any of your pages aren't indexed, they'll appear in a Pages not indexed by Google Search Console list. Each row shows:

• The page URL.
• A status badge with Google's reason (e.g. "Discovered - currently not indexed" or "Crawled - currently not indexed").
• A GSC button that opens that specific page in Google Search Console, where you can review the full status and request indexing.
• A re-inspect button to re-check a single page. There's a 12-hour cooldown between re-inspections for each URL.

What to Do with Your Results

• Score is Excellent or Good — keep publishing consistently and check back periodically to make sure nothing slips.
• Some pages aren't indexed — click GSC next to each URL to open it in Google Search Console and request indexing. Common reasons for pages not being indexed include thin content, duplicate content, or the page being too new for Google to have crawled it yet.
• Sitemap errors or warnings — review the flagged sitemaps in the Sitemap Details section. The status badge tells you exactly what's wrong. You can also click through to Google Search Console to fix issues directly.
• Duplicate sitemaps detected — submit sitemaps for only your canonical domain in Google Search Console and remove the duplicate.
• "Couldn't fetch" on a sitemap — Google wasn't able to access that sitemap file. Make sure it's publicly accessible and that the URL is correct in Google Search Console.

Why Sitemap Health Matters

Your sitemap is how you tell Google which pages on your site exist and matter. If your sitemap has errors, is out of date, or is missing pages, Google may not discover or index your content — which means those pages won't appear in search results at all.

Regularly checking your sitemap health helps you:

• Catch indexing gaps early — find pages that aren't showing up in search before they become a long-term blind spot.
• Keep your sitemaps error-free — errors and warnings can slow down or prevent Google from processing your sitemap entirely.
• Stay on top of freshness — a sitemap that hasn't been checked by Google in over a week could signal a crawling issue.

Need Help?

Reach out to us at [email protected] - you'll always get a human to talk through solutions with.