Recommendations

The Recommendations tab inside your Sitemap page gives you a clear picture of what's missing from your site structure and where to focus next. Averi analyzes the URLs in your sitemap, groups them by type, and surfaces suggestions ranked by priority.

Where to find it

In the left sidebar under Foundations, click Sitemap. Then select the Recommendations tab at the top of the page.

Why it matters

Your sitemap is the foundation of your content strategy. These recommendations highlight structural gaps that can limit your organic growth:

• Too little content means search engines have fewer pages to index and rank, which limits the traffic you can earn.
• No case studies means you're missing high-conversion assets that help prospects trust your product.
• No landing pages means the traffic you do attract may not have a clear path to convert.
• An imbalanced content-to-commercial ratio means you might be under-investing in the top of the funnel, where most of your potential audience starts their journey.

Acting on these recommendations helps you build a site structure that supports long-term organic growth — and gives Averi's content planning tools more to work with.

Content Analysis

At the top of the Recommendations tab you'll see a Content Analysis section that breaks down every URL in your sitemap into categories:

• Content — Blog posts, articles, and other informational pages.
• Landing Page — Pages designed to convert visitors (e.g. product landing pages, sign-up pages).
• Product / Feature — Pages describing specific products or features.
• Docs / Help — Documentation, help center, or support pages.
• Case Study — Customer stories, success stories, and case studies.
• Comparison — Pages that compare your product to competitors or alternatives.
• About / Company — Team pages, about-us pages, company info.
• Legal / Utility — Privacy policies, terms of service, and similar.
• Non-Standard — URLs that don't match common patterns.

Each category shows a badge with the number of pages it contains and a percentage of your total. Click the expand arrow on any category to see the individual URLs — you can open any of them directly in a new tab.

Understanding the recommendations

Below the Content Analysis, Averi lists actionable suggestions grouped into three priority levels: High Priority, Medium Priority, and Recommendations (general guidance).

Here's what each type of recommendation means and what to do about it.

Content volume

This recommendation looks at how many content pages (blog posts, articles, etc.) your site has. The suggestion you see depends on where you currently stand:

• 0 content pages (High Priority) — You don't have any content pages yet. Start publishing to build organic traffic.
• 1–4 content pages (High Priority) — Most sites need 30+ pages before organic traffic compounds meaningfully. Prioritize getting more content published.
• 5–15 content pages (Medium Priority) — You're getting started. Increasing to 2–4x your current library will unlock topic clustering and internal linking benefits.
• 16–50 content pages (General) — Solid foundation. Focus on filling topic gaps and building pillar content.
• 51+ content pages (General) — Strong content library. Make sure you're maximizing internal linking and refreshing older content.

Case studies

Averi checks whether you have customer case studies, which are high-conversion assets for building trust:

• No case studies (Medium Priority) — If you're already publishing content but have zero case studies, consider adding 2–3. They help prospects see real results.
• 1–2 case studies (General) — Most B2B sites with strong pipelines maintain 5+. Adding a few more can strengthen your bottom-of-funnel content.

If you already have 3 or more, you won't see this recommendation.

Landing pages

This checks whether your site has dedicated landing pages to capture conversions:

• No landing pages (Medium Priority) — If you have content driving traffic but no dedicated landing pages, you may be losing conversion opportunities. Consider adding pages designed to turn visitors into leads or customers.

Content-to-commercial ratio

This looks at the balance between your content pages and your commercial pages (landing pages + product/feature pages):

• More commercial pages than content (Medium Priority) — Your site leans heavier on commercial pages. Adding more content will help you capture top-of-funnel search traffic and bring in visitors who aren't ready to buy yet.

Unusual URL structure warning

If more than half of your URLs don't match common URL patterns, you'll see an Unusual URL Structure banner at the top of the page. This means Averi couldn't confidently categorize a large portion of your site, so the recommendations are limited to content-volume suggestions only.

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