Recommendations

The Recommendations tab gives you a clear picture of what's missing from your site structure and where to focus next. Averi analyzes the URLs in your sitemap, groups them by type, and surfaces suggestions ranked by priority.

Why it matters

Your sitemap is the foundation of your content strategy. These recommendations highlight structural gaps that can limit your organic growth:

• Too little content means search engines have fewer pages to index and rank, which limits the traffic you can earn.
• No case studies means you're missing high-conversion assets that help prospects trust your product.
• No landing pages means the traffic you do attract may not have a clear path to convert.
• An imbalanced content-to-commercial ratio means you might be under-investing in the top of the funnel, where most of your potential audience starts their journey.

Acting on these recommendations helps you build a site structure that supports long-term organic growth — and gives Averi's content planning tools like the Strategy Map more to work with.

What you'll need

Your sitemap must be loaded on the Sitemap page first (from Brand Core and a successful fetch on AI Discoverability). Recommendations are generated from that same URL list — if the sitemap is empty or stale, refresh sitemap data from the Last updated control at the top of the page.

Where to find it

In the left sidebar under Foundations, click Sitemap, then select the Recommendations tab.

For a section-by-section URL layout (blog, services, root pages, and so on), use Page Breakdown. Recommendations focus on what to improve, not how URLs are grouped by path.

Content Analysis

At the top of the tab you'll see Content Analysis with a total pages count on the right. Below that, a grid of cards breaks down every URL in your sitemap by category:

• Content — Blog posts, articles, and other informational pages.
• Landing Page — Pages designed to convert visitors (e.g. product landing pages, sign-up pages).
• Product / Feature — Pages describing specific products or features.
• Docs / Help — Documentation, help center, or support pages.
• Case Study — Customer stories, success stories, and case studies.
• Comparison — Pages that compare your product to competitors or alternatives.
• About / Company — Team pages, about-us pages, company info.
• Legal / Utility — Privacy policies, terms of service, and similar.
• Non-Standard — URLs that don't match common patterns.

Each card shows:

• A count badge for how many URLs are in that category
• A progress bar and % of total for that category's share of your site
• A button to expand the list of URLs (paths only, up to 50 per category, with a note if there are more)

Click any URL in an expanded list to open it in a new tab. Inactive URLs (removed, redirected, or 404) may appear faded if they're still in Averi's history.

Only categories that have at least one URL appear in the grid.

Understanding the recommendations

Below Content Analysis, Averi lists actionable suggestions in up to three groups:

• High Priority
• Medium Priority
• Recommendations (general guidance)

Each item is a short card with the exact message Averi generated for your site (including your current page counts where relevant). Here's what drives each type of recommendation and what to do about it.

Content volume

Only one content-volume recommendation appears at a time, based on how many content pages Averi detected (blog posts, articles, etc. — not landing or product pages):

• 0 pages (High Priority) — No content pages yet. Start publishing to build organic traffic.
• 1–4 pages (High Priority) — Most sites need 30+ pages before organic traffic compounds meaningfully.
• 5–15 pages (Medium Priority) — Growing to 2–4× your current library helps topic clustering and internal linking.
• 16–50 pages (Recommendations) — Solid foundation; focus on topic gaps and pillar content.
• 51+ pages (Recommendations) — Strong library; maximize internal linking and refresh older content.

Case studies

• No case studies — Only when you have more than 5 content pages but zero case studies. Suggests adding 2–3 high-conversion case studies.
• 1–2 case studies — Suggests most B2B sites with strong pipelines maintain 5+.

If you already have 3 or more case studies, you won't see a case-study recommendation.

Landing pages

• No landing pages — Only when you have more than 10 content pages but zero landing pages. Flags that content may be driving traffic without dedicated conversion pages.

If you already have landing pages, this recommendation won't appear.

Content-to-commercial ratio

• More commercial than content — When your landing page + product/feature count is higher than your content page count. Suggests adding more top-of-funnel content to balance the site.

When everything looks good

If Averi has no suggestions for your site structure, you'll see:

Your site structure looks great!
No recommendations at this time.

That means your current mix passed the checks above — keep publishing and revisit after major site changes.

Unusual URL structure warning

If more than half of your URLs are Non-Standard, you'll see an Unusual URL Structure alert at the top of the tab. The description explains that suggestions are based only on detected content pages and may be limited. When Averi can identify them, you'll also see Non-standard paths: with up to five example path prefixes (for example /plays/).

In this mode:

• Only content volume recommendations are shown.
• Case studies, landing pages, and content-to-commercial ratio checks are skipped until URL patterns are recognizable enough.

Tips

• Refresh after site changes. Update pages on your live site, then use the sitemap refresh control so Content Analysis and recommendations reflect the latest URLs.
• Pair with Index Health Check. Structure recommendations don't tell you whether Google has indexed those pages — use Index Health Check for that.
• Act on high priority first. Content volume gaps below ~15 pages usually have the biggest long-term SEO impact.

Need Help?

Reach out to us at [email protected] - you'll always get a human to talk through solutions with.