Site Traffic

Site Traffic gives you a clear view of who's visiting your website and where they're coming from — whether that's search engines, social media, or AI tools like ChatGPT. It pulls data from your Google Analytics account so you can see what's working and where to focus.

What You'll Need

A Google Analytics integration connected in Averi. If you haven't set that up yet, the page will show a prompt to connect — click Connect Google Analytics and you'll be taken to Settings → Integrations to get started.

Where to find it

In the left sidebar under Analytics, click Site Traffic.

What's on the page

Summary cards

Four cards across the top of the page give you a quick snapshot:

• Active users — the number of people who visited your site during the selected time period.
• New users — first-time visitors during that period.
• Avg. engagement time — how long visitors are actively spending on your site, on average.
• Sessions — total visits (one person can have multiple sessions).

Page views over time

A chart showing your total page views day by day (or week by week if you toggle to Week). Use the Day / Week toggle to change the view.

When you click a traffic source in one of the referral cards below, the chart updates to show page views from just that source. You'll see the source name appear as a filter at the top of the chart — click the X to clear it and go back to all sources.

Traffic referral breakdown

Three cards break down where your traffic is coming from:

• AI Referrals — visits from AI tools like ChatGPT, Perplexity, and others.
• Social Referrals — visits from platforms like Facebook, LinkedIn, and X.
• Search Referrals — visits from search engines like Google and Bing.

Each card lists sources ranked by volume. Use the % / # toggle in the card header to switch between seeing each source's share of traffic or the raw session count.

Click any source name to filter the Page views over time chart to just that source.

Top traffic acquisition

A table at the bottom showing your top traffic sources with three sortable columns:

• Session source / medium — where the visit came from and how (e.g., google / organic).
• Sessions — how many visits from that source.
• Key events — important actions visitors took during those sessions (as defined in your Google Analytics setup).

Click any column header to sort the table.

Changing the date range

Use the date range selector at the top of the page to adjust the time period. Your options are:

• Last 7 days
• Last 28 days (the default)
• Last 90 days

All cards, charts, and tables on the page update to reflect the range you choose.

Tips

• Check AI Referrals regularly to see if AI tools are sending traffic your way — this is a growing channel most analytics tools don't break out on their own.
• Use the source filter to dig into a specific channel. Click a source in any referral card to see how its traffic trends over time in the chart.
• Compare date ranges by switching between 7, 28, and 90 days to spot short-term spikes vs. longer trends.
• Sort the acquisition table by Key events to find which sources drive the most valuable traffic, not just the most visits.

Need Help?

Reach out to us at [email protected] - you'll always get a human to talk through solutions with.