How Averi Uses Brand Core

Your Brand Core isn't just a company profile — it's the context Averi's AI pulls from every time it creates content for you. The more complete your Brand Core, the more your content sounds like it came from your team, not a generic AI.

How It Works

Every time Averi generates an outline, writes a draft, or builds a content strategy, it reads from your Brand Core automatically. You don't need to re-explain your business, your audience, or your tone each time — Averi already knows.

This means the content you get back reflects your positioning, speaks to the right people, and avoids things you don't want associated with your brand.

What Each Section Does

Each tab in your Brand Core plays a specific role in shaping the content Averi creates.

Company Details

Your About the Company and Mission & Values fields give Averi the foundation for every piece of content. They help the AI understand what your company does, why it exists, and what drives it — so your articles, outlines, and strategy all reflect your actual positioning rather than generic industry language.

Brand Voice

This is how Averi knows how to write for you. Your brand voice guidelines shape the tone, word choices, and style across every draft. Whether you're casual and conversational or polished and authoritative, Averi matches that voice consistently.

Ideal Customer Profiles (ICPs)

Your ICPs tell Averi who you're writing for. When generating outlines and researching topics, Averi uses your ICP details — demographics, pain points, goals — to make sure the content resonates with the people you're actually trying to reach.

Brand Negatives

These are the guardrails. Brand negatives tell Averi what to avoid — specific words, topics, tones, or industry terms you don't want in your content. This keeps your output clean and on-brand without you having to catch mistakes.

Competitors

Your competitor list helps Averi understand who else is in your space. This context feeds into your Strategy Map, helping Averi identify content opportunities and differentiate your positioning.

General Info

Your company name, industry, and company type give Averi baseline context. These details Averi AI target the right audience and use relevant terminology for your space.

Links

Your website and social profiles let Averi learn from your existing online presence. During onboarding, Averi uses your website to generate initial suggestions for your Brand Voice, Company Details, and more.

Where Brand Core Shows Up

Strategy Map

When Averi builds your content pillars, focus areas, and topics, it uses your Brand Core to keep everything aligned with your business. Your ICPs and competitors also factor in — so the strategy targets real opportunities for your audience, not generic topic ideas.

Drafting

Every time you generate a draft from an outline, Averi pulls your Brand Voice, Company Details, and Mission & Values directly into the content generation process. This is why a well-filled Brand Core means less editing — the first draft already sounds like you.

Outline Generation

When you generate outlines — either from the Strategy Map or from the Drafting page — Averi uses your Brand Core and ICP data to shape the angle, structure, and focus of each outline.

Getting the Most from Brand Core

• Be specific in your Brand Voice. Instead of "professional," describe what that means for you — "confident but approachable, no jargon, we use contractions and speak directly to the reader."
• Create detailed ICPs. The more you share about your audience's pain points, goals, and language, the more targeted your content will be.
• Use Brand Negatives liberally. If there's a word, phrase, or topic you never want in your content, add it. It's easier to prevent mistakes than fix them.
• Keep it current. As your company evolves — new products, new positioning, new audiences — update your Brand Core so Averi stays in sync.

Need Help?

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