Updating Brand Core
Keep your Brand Core current as your company evolves.
Your Brand Core should grow with your business. Updating it regularly keeps Averi's content aligned with where your company is today — not where it was six months ago.
When to Update
A few signals that it's time to revisit your Brand Core:
- You've launched a new product or service
- Your target audience has shifted or expanded
- Your brand voice or messaging has evolved
- You've entered a new market or industry
- Competitors have changed
- Your company mission or goals have been refined
Future content Averi generates will pull from whatever's current in your Brand Core.
How Editing Works
Every section in Brand Core follows the same pattern:
- Click Edit on the section you want to change
- Make your updates
- Click Save
Each section saves independently — you don't need to update everything at once. If you change your mind, click Cancel to discard your edits.
What to Review
General
Check that your Organization Name, Company Type, Industries, and Product description still reflect your business. If you've expanded into new industries, add them here — Averi uses these for content targeting.
Company Details
Revisit your About the Company and Mission & Values fields. These shape the foundation of every piece of content Averi writes. If your positioning has shifted or you've refined how you talk about your company, update these first.
Brand Voice
Read through your voice guidelines with fresh eyes. If your tone has evolved — say, from formal to more conversational — update this field so new content matches how your team actually communicates today.
Ideal Customer Profiles (ICPs)
Your ICPs tell Averi who you're writing for. As your audience evolves, your ICPs should too.
- Edit an existing ICP by clicking Edit on its card, then Save when you're done
- Add a new ICP by clicking Add ICP, which opens the AI generation flow — describe your audience in a few words and Averi will expand it into a detailed profile for you to review and edit before confirming
- Remove an ICP that's no longer relevant by clicking Delete while editing it
You can have up to 6 ICPs. The more detailed each one is — demographics, pain points, goals — the more targeted your content will be.
Brand Negatives
Add or remove individual items as your guardrails change. These are the words, phrases, topics, or tones you want Averi to avoid in your content.
Click Edit, then use the input field and Add button to add new negatives, or click the X next to any item to remove it.
Competitors
Keep your competitor list current so Averi can factor them into your Strategy Map and content positioning.
- Add competitors manually with a name and URL
- Use AI suggestions by clicking Get AI Suggestions — Averi will research your space and recommend competitors you can accept or remove before saving
Links
Update your Website and social profile URLs (Instagram, X (Twitter), LinkedIn, Medium) if any have changed. Averi uses these to learn from your existing online presence.
Your Progress Bar
The progress bar at the top of your Brand Core page shows how complete your profile is. It tracks 10 key fields across all sections — the closer you are to 100%, the better Averi can tailor content to your brand.
If you see a warning icon next to a tab in the sidebar, that section has empty fields worth filling in.
What Happens After You Update
Changes take effect immediately for any new content Averi generates. Outlines, drafts, and strategy recommendations created after your update will reflect your latest Brand Core.
Updating your Brand Core doesn't retroactively change content that's already been drafted or published. It shapes what Averi creates going forward.
Need Help?
Reach out to us at [email protected] - you'll always get a human to talk through solutions with.