Strategy Map Overview
A visual map of your content strategy, linking high-level themes to drafts.
What is the Strategy Map?
The Strategy Map is a visual map of your content strategy in Averi. It connects high-level strategy to specific content ideas and drafts.
Use it to:
- See what topics you should cover
- Prioritize content based on research
- Generate outlines and drafts directly from strategy
Strategy Map Structure
The Strategy Map moves from broad → specific:
- High-level themes for your brand.
- Sub-themes that group related content.
- Keyword, trend, and competitor insights.
- Individual article ideas with search intent.
- Generated briefs and draft content
How to Use the Strategy Map
Generate Focus Areas from a Content Pillar
- Left sidebar → Strategy Map
- Your 6 Content Pillars have been generated by Averi based on your ICP's pain points and your strategic objectives.
- Click Generate Focus Areas for your Content Pillar.
Explore Focus Areas
- Review your Focus Areas (specific angles) for the Content Pillar
- Click Research & Generate Topics to get more specific
Use focus areas to see clusters of related content and where to build depth.
Review Research Insights & Generate Content Outlines
Use Research Insight to dive into:
- Gap Analysis - why you should commit to this Focus Area based on the competitive content landscape
- Competition Level
- Top Ranking Content for that Focus Area
- Keywords
Review your Topics and click Generate Content Outlines to begin drafting and editing content for that Topic.
Review Research Insights & Generate Content Outlines
When you generate outlines, Averi will take you to the Planning page to review your outlines, add any guidance to the outlines - specific details or stats you'd like to incorporate or any notes you'd like to give Averi about the topic - and click Generate Draft.
Edit Your Draft & Publish from Averi
When your first draft is complete, it will move into the Editing phase. Click Edit Content to add, edit, or delete any content from your draft, add images or tables. When you're done, Mark as Complete in the top right.
Your completed content will move to Finalized in the Planning page and now you can Publish to your CMS.
Best Practices
- Start with one pillar and go deep before expanding.
- Prioritize sub-topics with clear search intent.
- Use research to guide decisions.
- Treat the map as a living system—update it as strategy evolves. Strategy Map edit functionality coming soon!