Drafting Workflow

The Drafting page is where your content outlines become publish-ready articles. It uses a kanban-style board with four columns, each representing a stage in the drafting process so you can see exactly where every piece of content stands at a glance.

Where to Find It

Click Drafting under Content Engine in the left sidebar. This opens your Drafting kanban.

The Four Columns

Each column represents a stage in the content lifecycle. Content moves left to right as it progresses.

Review Outlines

This is where new outlines land after you generate them from the Strategy Map. Each card shows the content type, target ICP, strategic angle, and keywords Averi identified for that piece.

Before generating a draft, you can add custom guidance to shape what the AI writes. Click the + button on any card to open the guidance input and share specific points or direction — like a particular angle to emphasize, a product to feature, or a tone to hit. Your guidance appears on the card under Your Guidance and can be edited anytime before you generate.

When you're ready, click Generate draft to move the card to the next column.

If an outline doesn't fit your priorities, click the thumbs-down icon to remove it. You'll have the option to give Averi feedback so future outlines better match what you're looking for.

AI Drafting

Cards move here automatically after you click Generate draft. Averi's AI is writing the full article in the background — you'll see a loading indicator on the card while it works.

There's nothing you need to do during this stage. Once the draft is ready, the card moves to Editing automatically.

Editing

Your draft is ready to review and refine. Click Edit content on the card to open the editor alongside the kanban.

In the editor you can:

• Rewrite, add, or remove any section
• Add images (upload your own or pull from the built-in Pexels stock library)
• Insert tables and other formatting
• Generate or edit SEO metadata (title tag, meta description, slug)

Your work saves automatically. When the draft is polished and ready, click Mark Finalized in the editor header (or Mark as completed on the kanban card) to move it to the final column.

If a draft isn't working, click the thumbs-down icon to discard it and optionally share feedback with Averi.

Finalized

Content here is reviewed, polished, and ready to publish. You can still click Open editor to make last-minute changes.

From here, publishing depends on your setup:

• Send to CMS — manually push the content to your connected publishing integration.
• Auto Publish — if Auto-publish is enabled for your workspace and a Planned Publish Date is set, Averi delivers it to your CMS automatically. The card shows the scheduled date.
• Plan Publish Date — set or change when this piece should go live. This is optional and doesn't publish anything on its own unless Auto-publish is on and the item is finalized.

Once content is published, it leaves the kanban board.

Typical Workflow

1. Review your outlines — scan the Review Outlines column, discard anything off-strategy, and add guidance to the pieces you want to generate.
2. Generate drafts — click Generate draft on each outline you're ready to create. You can generate multiple at once.
3. Edit and polish — open each draft in the editor, refine the copy, add images, and check metadata.
4. Finalize — mark completed drafts as finalized when they're ready to publish.
5. Publish — send to your CMS manually or let Auto-publish handle it on the planned date.

Tips

• Add guidance before generating to steer the AI toward exactly what you need — it's much faster than rewriting after the fact.
• Use batch filters in the Review Outlines column to focus on one group of outlines at a time, especially when you have a large backlog.
• Collapse columns you're not using by clicking the column header — this gives you more room to focus on the stage you're working in.
• Set planned publish dates early, even while content is still in Editing. This helps you plan your calendar without accidentally publishing anything before it's finalized.

Need Help?

Reach out to us at [email protected] - you'll always get a human to talk through solutions with.