Strategy Map Research

Averi's Strategy Map combines business context with market signals to create plans customized for your brand and grounded in genuine demand.

What Averi Reviews

Averi begins by examining foundational business information you provide through Brand Core:

• Your website and industry
• Your audience profiles (ICPs)
• Your competitors
• Your brand voice

This foundation ensures your Strategy Map reflects your positioning rather than generic suggestions.

How the Strategy Map is researched and built

Averi constructs the map progressively, with each layer becoming increasingly targeted:

1. Content Pillars Core themes establishing your brand's reputation.
2. Focus Areas Priority sub-themes within each pillar.
3. Deep Research & Topics For each focus area, Averi identifies:
   • Opportunity and gap insights
   • Competition level
   • Relevant competitor landscape
   • "People also ask" style questions
   • Useful keywords
   • Research-backed topic ideas
4. Topics Content opportunities linked to your overall strategy and ready for creation.

This produces a visual map enabling you to:

• Build topical authority progressively
• Organize ideas into strategic content clusters
• Prioritize topics offering stronger relevance and opportunity
• Transition from strategy to execution more efficiently

Taking action

Selecting Generate Outlines transforms chosen topics into structured outline options delivered to your Drafting kanban board for review and production phases.

When those outlines become drafts, Averi carries research citations into the article. On your first draft, those cited sources cannot be edited or deleted — you refine the rest of the copy in the editor.